Set the AI writing style and salutation
Flino writes emails in the tone you choose. Writing style and default salutation apply to the whole organisation and to all AI-generated text: the email for sending an offer, follow-ups and reply suggestions.
Where to set what
Section titled “Where to set what”| Setting | Location |
|---|---|
| AI writing style | Settings → Email |
| Default German salutation (Sie or Du) | Settings → Organisation |
| Default email language | Settings → Profile |
Each card has its own Save button.
Default salutation
Section titled “Default salutation”German has two forms of address: formal (“Sie”) and informal (“Du”). In the Default German salutation card you pick under German salutation style for new contacts:
- Formal — “Sie” (German only)
- Informal — “Du” (German only)
The setting applies to every contact whose salutation style is set to Automatic, which is the case for new contacts. You can deviate from it in two places:
- On the contact: in the contact’s Salutation style field or on the offer page in the Salutation style (Du/Sie) card, with Sie (formal) or Du (informal). This applies to emails and the offer page and takes precedence over everything else.
- In a sequence step: the Tone field in the sequence editor is set to Default (follows the organisation) or to Casual (Du) or Formal (Sie) for that one step.
So the order is: contact before sequence step before default salutation. Although the settings text says otherwise, the setting also affects English emails: it decides whether the greeting is formal (“Dear Ms. …”) or casual (“Hi …”).
Tip: In some industries (consulting, legal, finance) “Sie” is the norm; in many creative and tech industries “Du” is expected. Match it to your audience.
AI writing style: the four personas
Section titled “AI writing style: the four personas”In the AI writing style card you pick one of four personalities that shape how the AI writes. As long as you have not picked one, Flino writes in the Clear & Concise style.
Clear & Concise
Section titled “Clear & Concise”Straight to the point, short sentences, clear questions/CTAs. Ideal for modern, efficient communication.
Useful when your counterpart has little time or you work in IT/SaaS.
Partner-like
Section titled “Partner-like”Friendly and cooperative, builds trust — without small-talk overkill.
Good for longer business relationships where rapport matters.
Closing-focused
Section titled “Closing-focused”Emphasises value, makes decisions easier, concrete next steps (A/B options, meeting, approval).
Good for sales processes where you actively work towards closing.
Formal & Neutral
Section titled “Formal & Neutral”Distant-polite, purely factual, conservative style. Good for formal industries/stakeholders.
Good for regulated industries, public authorities or formal contacts.
What the style affects
Section titled “What the style affects”The chosen style shapes:
- Wording and sentence structure in every AI-generated email
- Tone of the subject line
- Directness of the call to action (“Looking forward to your reply” vs. “When does this week work for you?”)
It does not change:
- Substantive arguments: those come from the offer data and the AI context.
- Timing of emails: that is set by the sequence.
- Salutation: Du or Sie is set separately (see above).
The checks for AI emails from sequences apply with every style, for example a single call to action and a length of 60 to 110 words. Details under Follow-up sequences.
When to switch
Section titled “When to switch”- You win deals, but the feedback is “sounds too formal” → switch to Partner-like or Clear & Concise.
- You lose deals because the email feels pushy → switch to Partner-like or Formal & Neutral.
- You need more commitment → switch to Closing-focused.
Language of the AI text
Section titled “Language of the AI text”Flino writes AI emails in German or English. The language is determined like this:
- If the contact has a Preferred language (emails), that applies. You set it when editing the contact, see Contacts and companies.
- Otherwise your Default email language under Settings → Profile applies.
- If neither is set, Flino writes in German.
In the reply composer you can switch the language for a single email under AI email language. The Interface language in your profile only controls the app itself, not the emails.
Flino does not translate text you write yourself: templates and sequence steps in the “I write it myself” mode go out as they are. If a step does not match your default language, the sequence editor shows the note Possible language mismatch.