Analytics — measure offer performance

In Analytics you find the reporting view of your offers — funnels, reply rates, persona performance, and acceptance funnel.

Page subtitle: “Overview of your follow-up performance and open action items.”

What you can analyse

Offer funnel

The classic stage-based funnel:

• Sent
• With reply
• Negotiating
• Won

This shows where offers get stuck. A low ratio from “Sent” → “With reply” suggests the first email is too weak or the recipients don’t fit.

Touchpoint funnel

By number of contact attempts:

• First email — replies after the first contact
• Follow-up 1 — replies after the first follow-up
• Follow-up 2+ — replies after two or more follow-ups

If most replies come only after the second or third follow-up, Flino’s value to you is especially high — and you can extend the cadence on purpose.

Persona performance

Compares the reply rate across the AI personas:

• Clear & concise
• Collaborative
• Closing focus
• Formal & neutral

This tells you, with data, whether you should change your organisation’s default style — see AI writing style.

Acceptance funnel

Shows how many recipients open the acceptance link and how many actually accept. A high open rate with a low acceptance rate hints at trust issues or unclear content on the acceptance page.

![Screenshot: analytics page with several funnel visualisations](TODO)

What analytics is good for

• Quick diagnosis of where your sales process stalls
• Before/after comparison when you change sequences or personas
• Argument basis for why specific customers don’t reply

What analytics is not for

• No revenue forecasting
• No multi-org reports
• No external BI integration

Common questions

What time range is analysed? Analytics works on your organisation’s data. Filters and time ranges are available directly on the page.

Does analytics affect my sequences? No. Analytics is read-only — it doesn’t change sending, status, or contacts.